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Found 1 from your keywords: author=Kuisma, Jarmo
Perception of visual advertising in different media: from attention to distra…
Our everyday visual environment is cluttered with advertisements. We come across them in newspapers, magazines, television, and Internet. They can be static, as in print advertisements, or dynamic, as is often the case with TV and Internet ads. The advertising messages are transmitted into the cognitive and affective systems via visual processes. Rather than being a mere input device, the visua…
- Edition
- -
- ISBN/ISSN
- 9782889194162
- Collation
- 124 p.; 23 cm.
- Series Title
- Frontiers Research Topics
- Call Number
- 302 SIM p
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