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Found 1 from your keywords: author=Kraidy, Marwan
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Hybridity, or the cultural logic of globalization
Kraidy, Marwan

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyz…

Edition
-
ISBN/ISSN
1592131433
Collation
xiii, 211 p.
Series Title
-
Call Number
306 KRA h