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Found 1 from your keywords: author=Koetsenruijter, Willem
cover
Bending opinion: essays on persuasion in the public domain
Haaften, Ton van.Jansen, HenrikeKoetsenruijter, Willem

With communication playing an increasingly important role in contemporary society, rhetoric appears to have gained in influence and importance. The ancients knew all along: power belongs to those who know how to use their words. Nowadays, we know that rhetoric pervades all discourse. There is no communication without rhetoric. In a society with ever-increasing amounts of information, and with m…

Edition
-
ISBN/ISSN
9789400600201
Collation
455 p. : ill., ports. ; 25 cm.
Series Title
Rhetoric in society
Call Number
320.014 BEN b