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Found 1 from your keywords: author=Goldsmith, Ben
cover
Rating the audience : the business of media
Balnaves, MarkO'Regan, TomGoldsmith, Ben

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research …

Edition
-
ISBN/ISSN
9781849663410
Collation
xvi + 272 p
Series Title
-
Call Number
302.23 MAR r