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Found 1 from your keywords: subject="Video games--Economic...
cover
Digital gaming and the advertising landscape
Hera, Teresa de la

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explo…

Edition
-
ISBN/ISSN
9789048538676
Collation
205p. : ill.
Series Title
-
Call Number
794.8 HER d