Pasar Minggu di masa lalu dikenal sebagai penghasil buah utama untuk penduduk Jakarta. Bahkan telah menjadi memori kolektif masyarakat Jakarta terutama terlihat dalam lirik-lirik lagu yang menggambarkan berbagai aspek dinamika kehidupan pertanian buah di Pasar Minggu kala itu. Buku ini menceritakan kembali dunia yang hilang (the lost world) tentang Pasar Minggu sebagai area penghasil buah-buaha…
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the domi…
One of the main reasons to name this book as Financial Management from an Emerging Market Perspective is to show the main differences of financial theory and practice in emerging markets other than the developed ones. Our many years of learning, teaching, and consulting experience have taught us that the theory of finance differs in developed and emerging markets. It is a well-known fact that e…