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The evolutionary dynamics of discursive knowledge : communication-theoretical…
This open access book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; (2) the scientometric operationalization of these concept; and (3) the elaboration in terms of a Triple Helix of university-industry-government relations. In this study, I discuss the relations among these themes. Using Luhmann's social-systems theory for…
- Edition
- -
- ISBN/ISSN
- 9783030599515
- Collation
- x, 247p. : ill.
- Series Title
- -
- Call Number
- 301.072 LEY e
Market segmentation analysis : understanding it, doing it, and making it useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 9789811088186
- Collation
- xxi, 324p. : ill.
- Series Title
- -
- Call Number
- 658.83 DOL m
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