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The future of consumption : how technology, sustainability and wellbeing will…
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should …
- Edition
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- ISBN/ISSN
- 9783031332463
- Collation
- XXIX, 383 p
- Series Title
- -
- Call Number
- 330 BAC t
Partial least squares structural equation modeling (PLS-SEM) using R : a work…
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open…
- Edition
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- ISBN/ISSN
- 9783030805197
- Collation
- XIV, 197 p
- Series Title
- -
- Call Number
- 511.42 JOS p
Academic brands : distinction in global higher education
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' an…
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- ISBN/ISSN
- 9781108881920
- Collation
- xiii, 220p. ; ill.
- Series Title
- -
- Call Number
- 378.101 ACA e
Motivations associated with food choices and eating practices
This book is generally focused on food choice and which factors are associated with the decisions that define people’s eating behaviour. These factor are highly variable and include influences from the surrounding environment as well as the individual characteristics of each person. The book includes a number of chapters that address these issues from different points of view. Some explore th…
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- ISBN/ISSN
- 9783036514130
- Collation
- ix, 253p.: ill
- Series Title
- -
- Call Number
- -
The Personality Cult Of Stalin In Soviet Posters, 1929–1953; Archetypes, In…
From 1929 until 1953, Iosif Stalin’s image became a central symbol in Soviet propaganda. Touched up images of an omniscient Stalin appeared everywhere: emblazoned across buildings and lining the streets; carried in parades and woven into carpets; and saturating the media of socialist realist painting, statuary, monumental architecture, friezes, banners, and posters. From the beginning of the …
- Edition
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- ISBN/ISSN
- 9781760460624
- Collation
- -
- Series Title
- -
- Call Number
- Former Soviet Union, USSR (Europe0
Insurance distribution directive : a legal analysis
This open access volume of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory analysis of the Insurance Distribution Directive (IDD). The IDD came into force on 1 October 2018 and regulates the distribution of insurance products in the EU. The book examines the main changes accompanying the IDD and analyses its impact on insurance…
- Edition
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- ISBN/ISSN
- 9783030527389
- Collation
- xi, 439p. : ill.
- Series Title
- -
- Call Number
- 346.4086 INS i
Frontiers of real estate science in Japan
This Open Access book presents recent research and hot topics in the field of real estate science in Japan. It features carefully selected English translations of peer-reviewed papers and excellent articles published in the Japanese Journal of Real Estate Sciences, as well as papers presented at the Japan Association of Real Estate Sciences (JARES) annual conference. The topics covered incl…
- Edition
- -
- ISBN/ISSN
- 9789811588488
- Collation
- ix, 337p. : ill.
- Series Title
- -
- Call Number
- 346.52043 FRO f
The evolutionary dynamics of discursive knowledge : communication-theoretical…
This open access book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; (2) the scientometric operationalization of these concept; and (3) the elaboration in terms of a Triple Helix of university-industry-government relations. In this study, I discuss the relations among these themes. Using Luhmann's social-systems theory for…
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- -
- ISBN/ISSN
- 9783030599515
- Collation
- x, 247p. : ill.
- Series Title
- -
- Call Number
- 301.072 LEY e
Marketing management and communications in the public sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …
- Edition
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- ISBN/ISSN
- 9781315622309
- Collation
- X, 264 p.
- Series Title
- Routledge Masters in Public Management
- Call Number
- 352.748 PAS m
Branding books across the ages: strategies and key concepts in literary branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
- Edition
- -
- ISBN/ISSN
- 9789048544400
- Collation
- 372 p.
- Series Title
- -
- Call Number
- 002.09 BRA b
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