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Found 1 from your keywords: subject="Customer relations--M...
cover
Firm competitive advantage through relationship management : a theory for suc…
Deszczyński, Bartosz

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly…

Edition
-
ISBN/ISSN
9783030673383
Collation
xxi, 279p. : ill.
Series Title
-
Call Number
658.812 DES f