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Corporate ethics for turbulent markets: the market context of executive decis…
Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable. Corporate Ethics for Turbulent Markets: Executive Response to Market Ch…
- Edition
- First edition.
- ISBN/ISSN
- 9781787561915
- Collation
- viii, 320 pages ; 24 cm
- Series Title
- Corporate ethics for turbulent markets
- Call Number
- 174.4 MAS c
Digital gaming and the advertising landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explo…
- Edition
- -
- ISBN/ISSN
- 9789048538676
- Collation
- 205p. : ill.
- Series Title
- -
- Call Number
- 794.8 HER d
Market segmentation analysis : understanding it, doing it, and making it useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 9789811088186
- Collation
- xxi, 324p. : ill.
- Series Title
- -
- Call Number
- 658.83 DOL m
Building a cashless society : the Swedish route to the future of cash payments
This open access book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding of what is driving this transition, and of the factors that are fostering and hampering it. In doing so, the book covers the role of central banks, political factors, needs for innovation, and the stakeholders involved in developing a cashless ecosystem. …
- Edition
- -
- ISBN/ISSN
- 9783030106898
- Collation
- x, 96p. : ill.
- Series Title
- -
- Call Number
- 332.409485 ARV b
The online advertising tax as the foundation of a public service internet
Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their acti…
- Edition
- -
- ISBN/ISSN
- 9781911534945
- Collation
- 98 p.
- Series Title
- -
- Call Number
- 336.278 FUC o
Reality lost : markets of attention, misinformation and manipulation
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…
- Edition
- -
- ISBN/ISSN
- 9783030008130
- Collation
- xxi, 144p. : ill.
- Series Title
- -
- Call Number
- 070.43 HEN r
Disrupting finance : finTech and strategy in the 21st century
This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase agility and improve customer retention. Technolog…
- Edition
- -
- ISBN/ISSN
- 9783030023300
- Collation
- xxv, 175p. : ill.
- Series Title
- -
- Call Number
- 332.10285 DIS d
Target markets: international terrorism meets global capitalism in the mall
This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppo…
- Edition
- -
- ISBN/ISSN
- 9783839433553.
- Collation
- 197 pages ; 23 cm.
- Series Title
- -
- Call Number
- 363.325 MIR t
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