Text

Branding books across the ages: strategies and key concepts in literary branding

---

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

002.09 BRA b

Publisher

Amsterdam : Amsterdam University Press., 2021

Collation

372 p.

Language

English

ISBN/ISSN

9789048544400

Classification

002.09

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Literary studies
Translation Studies
Book
Branding book
Sales & marketing
Literary Branding
Reception Studies

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment