Electronic Resource

Our master's voice: advertising

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“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
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Detail Information

Series Title

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Call Number

659.1 ROR o

Publisher

Pennsylvania, USA : Mediastudies Press., 2020

Collation

xxxi, 287p.: ill.

Language

English

ISBN/ISSN

9781951399016

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

communication studiies
Advertising and society

Specific Detail Info

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Statement of Responsibility

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