Global business strategy : multinational corporations venturing into emerging markets | Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi

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Global business strategy : multinational corporations venturing into emerging markets

Motohashi, Kazuyuki - Personal Name;

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

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Series Title: -
Call Number: 658.18 MOT g
Publisher: Tokyo : Springer Open., 2015
Collation: xvii, 259p. : ill.
Language: English
ISBN/ISSN: 9784431554684
Classification: 658.18
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Globalization
Management
Business
Economics
International economic relations
Production management
International business enterprises--Management
Strategic planning
Specific Detail Info: -
Statement of Responsibility: by Kazuyuki Motohashi

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9784431554684
https://link.springer.com/book/10.1007/978-4-431-55468-4
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