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Advertising and the transformation of screen cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…
- Edition
- -
- ISBN/ISSN
- 9789048541560
- Collation
- 340p.: ill.
- Series Title
- Film culture in transition
- Call Number
- 659.14 FLO a
Transition and transformation Victor Sjöström in Hollywood 1923-1930
In 1923, Victor Sjöström (1879-1960) got an offer from Goldwyn Pictures to come to Hollywood. This was nothing unusual for a successful European director: - Metro's bring - ing them in by car load - , as Photoplay stated in 1926. At the time, Sjöström was Sweden's most renowned director, who had become world famous for his austere and naturalistic film style. Sjöström stayed in Hollywood …
- Edition
- -
- ISBN/ISSN
- 9789089645043
- Collation
- 164 p.; 22 cm.
- Series Title
- Film Culture in Transition
- Call Number
- 792.8 FLO t
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